Train a bot to fetch you customers
LET AI DO THE HEAVY LIFTING
Relying on AI tools for marketing to create messaging that connects with your audiences and converts them is riskier than letting your cross-eyed chihuahua cross the high street alone during rush hour. Because nothing kills interest and, eventually, your business like inauthentic middle-of-the-road, off-brand verbiage that no one cares about. Nothing.
THIS SOLVES EVERYTHING
Don’t go it alone. Work with us to ensure your AI-generated marketing communication is consistently on point, super-interesting and effective. Across all your channels. We’ll help you select and train AI tools as well as humanize, test, and moderate their outputs – and then re-train them to meet the consistently high standards of authenticity, quality and value delivery your brand deserves. It’s a journey of constant improvement.
MAKE AI your brand’s best friend
Here’s how we can work with AI tools to ensure you consistently generate high-quality AI communication outputs at scale and at low cost and no risk.
Build in your brand’s unique DNA: audience insights derived from personas (avatars) and customer story, brand purpose, positioning, values, personality and brand voice.
Integrate your brand style guide: rules that keep your AI outputs stylistically consistent and on-brand, with guidelines any checklists for specific channels and funnels (e.g. LinkedIn, Instagram, landing pages, email flows).
Add exemplary messaging: big idea, lexicon, one liners, elevator pitches, sales narratives, persuasive benefits, hooks and calls to action - tailored to different audiences or personas as necessary.
Include your brand content platform: ensure AI-generated content is derived from the core conviction at the heart of your brand and structured around your preferred content framework/s.
Upload product/service information: what it is, what it does, who its for, how its sold, key value proposition for each product and service.
Add company information: provide persuasive facts, figures & stats AI tools can draw on, as well as relevant competitor information and relative strengths and weaknesses.
Localize & culturally adapt: train AI to adapt content for your regional markets, ensuring relevance and cultural sensitivity
Factor in SEO: identify and bake in search terms and hashtags your audiences use for web and social content
Humanize all outputs: to ensure search engines, social channels and people read them as authentically human
Moderate and sharpen AI outputs: qualified human experts check to ensure outputs are on brand, factually correct, authentic and engaging - and we use their feedback to further refine AI training
Create a prompt library: build routine prompts into selected tools to streamline your AI workflows
Build in compliance: ensure all AI activities and outputs adhere to industry standards for data security, privacy compliance (GDPR, CCPA), regulatory alignment, and ethical best practices.
Include your visual identity: teach your preferred AI tools your brand’s look and feel, where possible
Drive internal adoption: Put a program in place to ensure AI tools are used - and invite feedback for constant improvement to sustain long-term marketing success.
We work with you to ensure AI tools deliver quality results that will make your brand more valuable to your audiences, not less.
Lets discuss how your B2B, B2C or EB messaging could be more effective and efficient with AI.
“SAINT CLAIR’S BUILT THEIR name AROUND AI, twice.”
— ChatGPT o1
ELEVEN AI challenges WE HELP YOU OVERCOME
CHALLENGE ONE
😱 AI is unable to think strategically so it can easily go off-brand, off-message or off target
😊 We input and train your preferred AI tools on your brand strategy and company information and moderate results to ensure they on brand and on strategy.
CHALLENGE TWO
😱 AI lacks emotional depth and authenticity - outputs can feel “AI-written” and fail to resonate with audiences or engage them.
😊 We train AI on your unique brand voice and moderate the outputs to ensure they are authentic, on-brand and interesting.
CHALLENGE THREE
😱 AI is not genuinely creative – it does not come up with truly novel concepts and can feel tired, templated and generic.
😊 We can seed AI with human-generated, lateral concepts for ultra-creative branding and digital campaign assets of any kind.
CHALLENGE FOUR
😱 AI can be inconsistent in reflecting your brand’s unique personality and tone of voice
😊 We put tone of voice, style and messaging guidelines in place that will minimize inconsistency and the effort needed to correct it.
CHALLENGE FIVE
😱 AI lacks niche industry expertise so it can omit vital information or even misinform audiences.
😊 We supplement AI with secondary research and our own experience - particularly in tech, financial services, energy and healthcare to create content that is both accurate and authoritative.
CHALLENGE SIX
😱 AI lacks cultural and ethical sensitivity so it can come across as tone-deaf or even biased.
😊 We build inclusivity and cultural awareness into your AI style-guide and moderate outputs to ensure they are ethical and socially responsible and that your campaigns resonate with diverse audiences
CHALLENGE SEVEN
😱 AI has limited ability to personalize so it can miss subtle customer preferences.
😊 We train your AI on audience values, preferences and other insights and moderate results to ensure your communication resonates.
CHALLENGE EIGHT
😱 AI has no knowledge of emerging trends or new platforms because is based on historical data.
😊 We input new trend or platform information where relevant to your audience/s.
CHALLENGE NINE
😱 AI hallucinates and plagiarizes so it can damage a brand unless its outputs are checked and verified
😊 We assist you in fact-checking and verification with AI fact-checking and content-detection tools.
CHALLENGE TEN
😱 AI generated content can be excluded by search engines which leads to poor SEO performance.
😊 We can use AI tools to “humanize” content in a way that is acceptable to Google and other search engines
CHALLENGE ELEVEN
😱 AI tools for marketing are confusingly abundant and often overlap so it’s easy to waste time, effort, & resources.
😊 We can recommend the best mix of tools for your purposes, in terms of functional scope, output quality, and budget.
WAYS TO WORK WITH US
In a world drowning in dull, flavorless communication, we work with you to blend the most relevant AI tools for marketing with human judgement and creativity - to grab attention, build trust, and drive extraordinary results.
1. AI FOR BRAND GROWTH
SCALE YOUR MARKETING WITH CONFIDENCE
Who it’s for: Marketing teams at mid-to-large organizations ready to leverage AI to rapidly scale creation of consistently high-interest communication - without costly missteps.
What you get: An expertly guided process that enables you to affordably produce on-brand assets with properly trained AI tools of your choice. You will gain speed, competitive advantage, and greater marketing impact.
How we work with you:
ASSESS & STRATEGIZE
✅ Carry out Brand & AI ecosystem audit
✅ Select AI tools aligned with marketing goals and budget
TRAIN & DEPLOY
✅ Hold data preparation and prompt workshops (3 sessions)
✅ Train up to 3 AI tools to deliver custom results - which includes formatting of up to 20 training files
✅ Provide expert human validation & refinement of up to 20 AI outputs
✅ Compile customized AI & Brand Playbook (pdf + online walk-through session)
OPTIMIZE & SUPPORT
✅ Have bi-weekly check-ins for continuous improvement
✅ Integrate human expert and market-test feedback
✅ Advise on compliance, privacy, and security, as well as regulatory, and ethical standards
Estimated budget:
Initial investment: €15,500 to €25,000 +
Monthly support: €1,500 to €3,000 +
2. AI FOR Rapid VALUE CREATION
ACCELERATE RETURN ON YOUR BUDGET
Who it’s for: Mid-sized organizations ready to advance the value of their marketing efforts through deeper AI integration - and maintain consistent brand integrity while scaling.
What you get: Quickly enhance your marketing capabilities with advanced AI tools, structured training, and personalized optimization.
How we work with you:
ASSESS & STRATEGIZE
✅ Carry out Brand & AI ecosystem audit
✅ Select AI tools aligned with marketing goals and budget
TRAIN & DEPLOY
✅ Hold data preparation and prompt workshops (2 sessions)
✅ Train up to 2 AI tools to deliver custom results - which includes formatting of up to 10 training files
✅ Provide expert human validation & refinement of up to 10 AI outputs
✅ Compile customized AI & Brand Playbook
OPTIMIZE & SUPPORT
✅ Have a monthly check-in for continuous improvement
✅ Integrate human expert and market-test feedback
✅ Advise on compliance, privacy, and security, as well as regulatory, and ethical standards
Estimated budget
Initial investment: €9,500 to €15,500
Monthly support: €700 to €1,400
3. THE AI Launchpad
Light a fire under brand PERFORMANCE
Who it’s for:
Smaller teams or organizations just beginning their journey with AI marketing who need a fast, guided setup - so they they can start realizing the value AI offers now, not next year.
What you get:
Quick, cost-effective entry into AI for marketing, enabling immediate results and foundational learning.
ASSESS & SETUP
✅ AI tool selection aligned with marketing objectives
✅ Single AI tool setup and foundational training - includes formatting of up to 5 training files
✅ Essential AI training data guidelines
BASIC SUPPORT & GUIDANCE
✅ One-time 60-minute implementation workshop
✅ Starter guide for AI-generated marketing assets
✅ Essential compliance checklist (privacy & security basics)
Estimated budget:
Initial investment: €5,000 to €9,500
Monthly support (optional): €500 to €1,000/month
4. AI CLARITY CalL
GRAB THE BASICS & GO FAR
Who it’s for: Anyone curious about using AI tools to scale marketing communication outputs but not ready to invest heavily.
What you get in the 60 minute Teams call: A clear understanding of how AI can improve the quantity and quality of your marketing assets, along with actionable insights, a focused roadmap for AI integration, and practical recommendations aligned with your budget and goals.
THE CALL INCLUDES
✅ Quick assessment of your current marketing communication landscape & AI readiness
✅ Identification of key opportunities where AI could immediately enhance the scale and effectiveness of marketing communications
✅ Examples of how to train tools – including selection, preparation and management of data with easy-to-follow templates
✅ Introduction to creating brand strategy and messaging with AI – guidelines supplied after call
✅ Essentials of SEO for AI, web and socials – guidelines supplied after call
✅ Essential compliance checklist (privacy & security basics) – guidelines supplied after call
✅ The opportunity to ask any questions you might have related to creating high quality outputs for marketing communication with AI.
Price: €395 - Book your call below
Money back guarantee: 100% refund within 7 days if your are not completely satisfied with the outcome of the call.
GET
MONEY OFF WHEN YOU UPGRADE
In the event you start with one of our more affordable packages and decide to upgrade to a higher tier package, the cost of the initial package will be deducted from the cost of the package you choose to upgrade to.
CUSTOM PACKAGES
If you have specific requirements beyond the scope of the packages mentioned above lets talk about how we can design a solution around your unique situation.
Ongoing SUPPORT
Should you require ongoing assistance we will tailor a package to your specific marketing needs.