Crystal clear messaging that converts

Upgrade your BRAND & SALES MESSAGES to Be Enticing, On target & Insanely effeCtive.

  • Getting your brand and sales messaging right matters across all your channels.

    But your homepage is the right place to start.

    It’s the one place all your messages work together to direct and convert audiences.

    It’s also the foundation of your digital brand experience, particularly for B2B brands.

    So, it’s worth doing well.

  • Is your existing homepage a clear and enticing invitation into a better world?

    Or a dull cloud confusion that pushes your hard-earned web traffic away?

    Your messaging decides which way people go.

    The right copy converts the unsure to the certain, visitors to leads, and leads to sales.

    Clarity means more conversion. More often.

  • If you’re in marketing or sales, the path to greater success is clear.

    Be clear about what you offer.

    Be clear about who it’s for.

    Be clear about why it’s uniquely valuable.

    And make sure it's interesting. Clear should never be boring.

    Rather, clear should leave your audience begging for more.

    Welcome to Saint Clair's.

THE path to clarity: A 5-step process

We call it “The House of Clarity”. It starts with a solid strategic foundation - on which we build key messaging for all channels - beginning with a page you’re proud to call home.

Meet the Team

A generation apart, we combine fresh perspectives with decades of experience.

Holly St Clair Gibson

I make sure you have a top-tier experience at Saint Clair’s and manage new business. Email me or call me on +44 772 319 9556.

simon david andrew

I take care of strategy, copy, and clarity at Saint Clair’s. Learn more about me here, email me or call me on +49 151 4051 8874.

What you get from us

  1. A strategy - which points your messaging in the right direction

  2. Structured messaging - that typically includes a one-line key value proposition, supporting messages, elevator pitch, and, where needed, a content platform

  3. Crystal clear homepage copy - that structures your messaging to convert your audiences from indifferent to interested to invested.

  4. A detailed wireframe of your new homepage - to show messaging flow and guide your design team

How we work with you

We cover the above process in a series of 3 to 5 workshops.

After which we craft the results until you are clearly happy.

“it is not easy to translate complex scientific concepts into compelling messaging. Simon was excellent at IT.”

— Briana Hecht MD, Medical Strategy Director, Wunderman Thompson Health.”

Work examples

Europe's leading manufacturer of solar mounting systems, Schletter’s support goes beyond their products to being advocates for the solar industry as a whole – and a sustainable future for us all.

A copywriting service with an approach built around the one story all customers find most interesting - their own.

Squalify gives clients full-spectrum clarity on the biggest single threat to businesses around the world: cyber risk.

OOKA opens the door to a huge variety of new shisha taste and lifestyle experiences – with no burning charcoal.

THEN & NOW

This site for brand naming specialists once opened with who they were and what the they did …

… now it tells people what they‘re going to get and why it’s different.

This equestrian centre had a perfectly functional booking site for various equestrian facilities …

… now it has an attractive personality too, one that promises happiness, and delivers. Who could ask for more?

OUR BIBLE

We believe so strongly in the power of messaging to change the fortunes of brands, we wrote a book about it - 77 page of goodness that show you how to do the following (with help from ChatGPT or Gemini):

Build a focused brand strategy in 5 steps:

  • Define your key audiences

  • Decide your brand purpose

  • Establish your brand positioning

  • Reveal your brand personality

  • Structure your brand voice

Bring your brand to life in words that make a difference:

  • Design your brand claim

  • Craft messaging for brand growth

Soon on Amazon for ₤99,00. Or get it FREE now when you make an enquiry. Just ask.

  • "Saint Clairs is simply wonderful. They perfectly captured who we are and everyone loves our site."

    Nike Camerer-Stahl, Little Park Equestrian

  • “… a great writer, Simon is also a very strong conceptual thinker, who really understands brands…”

    Mike Bayfield, Creative director , Wunderman Thompson

  • “… a brilliant creative mind …”

    Maik Hoffman, Global CEO, Catorce

FOR MORE CLARITY, Get in Touch!

Ready to take your hompage to the next level? Drop us a line.