Attract business by making your B2B brand uniquely interesting

Crystal clear messaging that converts

Enticing, On target & Insanely effective

  • Because confused audiences don’t buy.

    Especially in the case of business-to-business brands.

    So how do you stop losing potential customers?

    Start by being clear.

    Clear about what you offer.

    Clear about who it’s for.

    Clear about why it’s uniquely valuable.

    Real clarity results in more conversion. More often.

    Welcome to Saint Clair's.

  • Many brands are clear about the problems they solve and what they offer.

    Yet they are still ignored.

    Because they are boring. Basic. Beige. Flat. Vanilla. Cookie-cutter. Standard. Generic. Middle-of-the-road. Yawn-inspiring. Insipid. Commonplace. Blah.

    The challenge is to be clear in an interesting way.

    We start by making a brand‘s strategy interesting.

    On top of which we layer value, insight, joy, hope, beauty, empathy, emotion, psychology, creativity, and authenticity. In combination or alone.

    Whatever it takes to make audiences sit up, take notice and engage.

    To be clear.

  • Your homepage is the ultimate test of how your messaging works.

    Because it’s the one place you can see how it all fits together to build trust and convert audiences.

    In addition, your homepage intersects with the digital experiences you create to attract, engage, convert and retain customers across your channels.

    All flow from the same messaging strategy.

    Get your homepage right and you have a solid foundation on which to build.

THE path to clarity: A 5-step process

We call it “The House of Clarity”. It starts with a solid strategic foundation - on which we build key messaging for all your audiences and channels - beginning with a page you’re proud to call home.

Start your brand’s journey to crystal clarity that converts.

Meet the Team

A generation apart, we combine fresh perspectives with decades of experience.

Holly St Clair Gibson

I make sure you have a top-tier experience at Saint Clair’s and manage new business. Email me or call me on +44 772 319 9556.

simon david andrew

I take care of strategy, copy, and clarity at Saint Clair’s. Learn more about me here, email me or call me on +49 151 4051 8874.

How we work with you

  1. DIY with AI - we give you the tools you need to do it yourself, including a step-by-step AI supported guide, a one hour online kickoff introduction and Q&A as well as a three-hour feedback and refinement session - £1800

  2. Done with you - recommended - we workshop your strategy, messaging and homepage with you in 3 to 5 online workshops as well as iteratively refine the results. Cost depends on what elements you already have in place (e.g. your brand strategy) - £4900 to £24900

  3. Done for you - For each stage of our 4-step process, you supply the initial brief, we create a draft which we send to you for feedback - and iterate until you are delighted with the results. Again, cost depends on what you already have in place (e.g. your brand strategy) - £6900 to £29900.

What you get

  1. A brand strategy - which points your messaging and all other communication in the right direction. It can also be used to inform any AI tools you might use to create communication assets for more effective, on-brand results.

  2. A structured messaging platform - that, for each of your audiences, includes a one-line key value proposition (KVP) worded to inspire interest, with options for testing purposes – supported by persuasion-focused benefits, an elevator pitch, a full sales narrative and, where needed, a content platform concept. The messaging platform will add focus, attractive ability and persuasive power across your channels. In addition, it will enable you to better prepare any AI tools you might use to create communication assets for your campaigns.

  3. Crystal clear homepage copy - that structures and expands on your messaging to convert your audiences from indifferent to invested.

  4. A detailed wireframe of your new homepage - to show messaging flow and guide your design team

“it’s not easy to translate complex scientific concepts into compelling messaging. Simon was excellent at IT.”

— Briana Hecht MD, Medical Strategy Director, Wunderman Thompson Health.”

OUR BIBLE

We believe so strongly in the power of messaging to change the fortunes of brands, we wrote the book on it - 74 pages of inspiring assistance that show you how to create messaging with help from ChatGPT or Gemini:

Build a focused brand strategy in 5 steps:

  • Define your key audiences

  • Decide your brand purpose

  • Establish your brand positioning

  • Reveal your brand personality

  • Structure your brand voice

Bring your brand to life in words that make a difference:

  • Design your brand claim

  • Craft messaging you can use across your channels/funnels to attract, engage, convert and retain customers

Get it FREE when you make an enquiry.

Work examples

Europe's leading manufacturer of solar mounting systems, Schletter’s support goes beyond their products to being advocates for the solar industry as a whole – and a sustainable future for us all.

A copywriting service with an approach built around the one story all customers find most interesting - their own.

Squalify gives clients full-spectrum clarity on the biggest single threat to businesses around the world: cyber risk.

OOKA opens the door to a huge variety of new shisha taste and lifestyle experiences – with no burning charcoal.

THEN & NOW

This site for brand naming specialists once opened with who they were and what the they did …

… now it tells people what they‘re going to get and why it’s different.

This equestrian centre had a perfectly functional booking site for various equestrian facilities …

… now it has an attractive personality too, one that promises happiness, and delivers.

  • "Saint Clairs is simply wonderful. They perfectly captured who we are and everyone loves our site."

    Nike Camerer-Stahl, Little Park Equestrian

  • “… a great writer, Simon is also a very strong conceptual thinker, who really understands brands…”

    Mike Bayfield, Creative director , Wunderman Thompson

  • “… a brilliant creative mind …”

    Maik Hoffman, Global CEO, Catorce

FOR MORE CLARITY, Get in Touch!

Ready to take your messaging to the next level? Drop us a line.