Enticing, on target and insanely effective
Crystal clear messaging that converts
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Because confused audiences don’t buy.
Especially in the case of business-to-business brands.
So how do you stop losing potential customers?
Start by being clear.
Clear about what you offer.
Clear about who it’s for.
Clear about why it’s uniquely valuable.
Real clarity results in more conversion. More often.
Welcome to Saint Clair's.
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Many brands are clear about the problems they solve and what they offer.
Yet they are still ignored.
Because they are boring. Basic. Beige. Flat. Vanilla. Cookie-cutter. Standard. Generic. Middle-of-the-road. Yawn-inspiring. Insipid. Commonplace. Blah.
The challenge is to be clear in an interesting way.
We start by making a brand‘s strategy interesting.
On top of which we layer value, insight, joy, hope, beauty, empathy, emotion, psychology, creativity, and authenticity. In combination or alone.
Whatever it takes to make audiences sit up, take notice and engage.
To be clear.
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Your homepage is the ultimate test of how your messaging works.
Because it’s the one place you can see how it all fits together to build trust and convert audiences.
In addition, your homepage intersects with the digital experiences you create to attract, engage, convert and retain customers across your channels.
All flow from the same messaging strategy.
Get your homepage right and you have a solid foundation on which to build.
See CLARITY applied to a home page
THE path to clarity: A 5-step process
We call it “The House of Clarity”. It starts with a solid strategic foundation - on which we build key messaging for all your audiences and channels - beginning with a page you’re proud to call home.
Start your brand’s journey to crystal clarity that converts.
What you get
A focused brand strategy
✅ Aligns your messaging with brand objectives.
✅ Ensures clarity and consistency across your communication touch-points
✅ Enables optimized training and use of AI marketing tools.
A comprehensive messaging platform
✅ Crafted to resonate with each of your target audiences
✅ Includes a key value proposition (KVP) to immediately spark interest, with multiple options for testing purposes
✅ Supported by persuasive benefits that highlight the unique value you offer
✅ Covers elevator pitches and expanded sales narratives to engage prospects and drive conversions.
✅ Optional content platform for deep, sustained audience engagement.
Crystal clear homepage copy (and/or copy for other assets, funnels or campaigns)
✅ Structures and expands on your messaging to convert your audiences from indifferent to genuinely interested.
Detailed wireframe of your homepage (and/or other assets, funnels or campaigns)
✅ Shows messaging flow and guides your design team.
Integration of your strategy and messaging with AI
✅ Ensures you unlock the full value of your AI tools for marketing.
How we work with you
DIY with AI – €1,950
Perfect if you want hands-on control with expert guidance.
✅ One-hour online kickoff session, including an introduction to key principles and Q&A.
✅ Walk through a comprehensive, step-by-step AI-powered guide for crafting your own brand strategy and messaging.
✅ Two personalized 90-minute feedback and refinement sessions to polish your work and ensure clarity.
Done with you (recommended) – €5,900 to €19,900
Ideal for those who prefer collaborative guidance and expert oversight:
✅ Joint creation and iterative refinement of your brand strategy, messaging, and exemplary homepage (and/or additional key assets).
✅ 3 to 5 interactive online workshops tailored specifically to your business
✅ Content varies depending on existing elements you already have (e.g., brand strategy, existing messaging assets).
Done for you – €14,900 to €29,900 +
The premium choice for businesses wanting expert-crafted, turnkey solutions:
✅ Complete management of each stage in our proven 5-step "Path to Clarity" process outlined above.
✅ You provide an initial brief; we craft messaging, strategy, and assets, iterating based on your feedback until you're delighted.
✅ Any communication assets you might need for illustrative purposes - beginning with a homepage to show how your your messaging works in concert.
“it’s not easy to translate complex scientific concepts into compelling messaging. Simon was excellent at IT.”
— Briana Hecht MD, Medical Strategy Director on Bayer for Wunderman Thompson Health.
Meet the Team
A generation apart, we combine fresh perspectives with decades of experience.
Holly St Clair Gibson
I make sure you have a top-tier experience at Saint Clair’s and manage new business. Email me or call me on +44 772 319 9556.
simon david andrew
"Saint Clair’s is simply wonderful. They perfectly captured who we are and everyone loves our site."
Nike Camerer-Stahl, Little Park Equestrian.
OUR BIBLE
We believe so strongly in the power of messaging to change the fortunes of brands, we wrote the book on it - 74 pages of inspiring assistance that show you how to create messaging with help from ChatGPT or Gemini:
Build a focused brand strategy in 5 steps:
Define your key audiences
Decide your brand purpose
Establish your brand positioning
Reveal your brand personality
Structure your brand voice
Bring your brand to life in words that make a difference:
Design your brand claim
Craft messaging you can use across your channels/funnels to attract, engage, convert and retain customers
Get the book FREE when you make an enquiry.
Work examples
Europe's leading manufacturer of solar mounting systems, Schletter’s support goes beyond their products to being advocates for the solar industry as a whole – and a sustainable future for us all.
A copywriting service with an approach built around the one story all customers find most interesting - their own.
Squalify gives clients full-spectrum clarity on the biggest single threat to businesses around the world: cyber risk.
OOKA opens the door to a huge variety of new shisha taste and lifestyle experiences – with no burning charcoal.
THEN & NOW
This site for brand naming specialists once opened with who they were and what the they did …
… now it tells people what they‘re going to get and why it’s different.
This equestrian centre had a perfectly functional booking site for various equestrian facilities …
… now it has an attractive personality too, one that promises happiness, and delivers.
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"Saint Clair's is simply wonderful. They perfectly captured who we are and everyone loves our site."
Nike Camerer-Stahl, Little Park Equestrian
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“… a great writer, Simon is also a very strong conceptual thinker, who really understands brands…”
Mike Bayfield, Creative director , Wunderman Thompson
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“… a brilliant creative mind …”
Maik Hoffman, Global CEO, Catorce
FOR MORE CLARITY, Get in Touch!
Ready to take your messaging to the next level? Drop us a line.